Video marketing is one of the most powerful and effective ways to communicate your brand message, educate your audience, and generate leads and sales. According to HubSpot, 86% of businesses use video as a marketing tool, and 99% of them plan to continue using it in 2024.
But creating and distributing video content is not as easy as it sounds. You need to have a clear goal, a well-defined target audience, a compelling story, and a reliable video platform that can help you produce, personalize, and share videos at scale.
That’s where Hippo Video comes in. Hippo Video is an AI-powered video platform that empowers GTM (go-to-market) teams to effortlessly create and share personalized videos at every stage of the customer journey, elevating engagement and driving conversions seamlessly.
In this blog post, we will explore how Hippo Video can transform your video marketing strategy and help you achieve your business goals.
What is Hippo Video and what are its features and benefits?
Hippo Video is a video-first revenue enablement platform that enables you to create, edit, host, and distribute videos across various channels and platforms. Hippo Video is designed for easier, faster, and smarter video creation, with a suite of advanced features that cater to your specific needs and objectives.
Some of the key features and benefits of Hippo Video are:
AI Avatars
Instant Videos, Zero Effort. With Hippo Video, you can create lifelike, high-quality videos featuring AI presenters within minutes, without the hassle of recording or editing. You can simply enter your script and choose from over 250 voice options and 140+ languages, and Hippo Video will generate a refined video for you. You can also customize the avatar’s appearance, background, and animations to suit your brand and message.
AI Script Generator
Generate video scripts instantly with AI. If you struggle with writing video scripts or don’t know what to say in your videos, Hippo Video can help you craft engaging narratives and articulate them with clarity and impact. You can simply enter a prompt or a topic, and Hippo Video will generate a video script for you, based on best practices and proven formulas.
Video Flows
Fast-track video recording with ready-made templates. Hippo Video offers a library of pre-built video flows that allow you to create personalized videos for any scenario in just a few clicks. You can choose from various templates, such as prospecting, follow-up, demo, testimonial, and more, and customize them to fit your brand and message. You can also reuse and repurpose your video flows for different campaigns and audiences.
Video Personalization
Personalize one video for thousands of recipients effortlessly. Hippo Video allows you to add a personal touch to your videos by adding dynamic elements, such as the recipient’s name, company, website, image, audio, and more. You can also use video merge fields to automatically pull data from your CRM or email platform and insert it into your videos. This way, you can create one video and personalize it for thousands of prospects or customers, without spending hours on editing.
Video Distribution
Share your videos across multiple channels and platforms. Hippo Video integrates with your favorite tools and platforms, such as Gmail, Salesforce, HubSpot, Slack, YouTube, Facebook, and more, so you can easily share your videos with your audience. You can also embed your videos on your website, landing pages, or blogs, and add interactive elements, such as calls to action, polls, forms, and more, to drive engagement and conversions.
Video Analytics
Measure and optimize your video marketing performance. Hippo Video provides you with comprehensive and actionable insights into how your videos are performing across different channels and platforms. You can track metrics, such as views, watch time, engagement, click-through rate, conversion rate, and more, and see how they correlate with your business goals. You can also use webhooks, Facebook Pixel, and Google Analytics to track and attribute your video results.
With these features and benefits, Hippo Video can help you create and execute a successful video marketing strategy that can boost your brand awareness, lead generation, customer retention, and revenue growth.
How to use Hippo Video for different video marketing use cases and scenarios?
Hippo Video is a versatile and flexible video platform that can be used for various video marketing use cases and scenarios, depending on your goals, audience, and stage of the customer journey. Here are some examples of how you can use Hippo Video for different purposes and outcomes:
Prospecting
You can use Hippo Video to create personalized video outreach campaigns that can help you stand out from the crowd, connect better with your prospects, and increase your response rates. You can use AI avatars or record yourself using your webcam or screen, and add a personalized thumbnail, subject line, and message to your video email. You can also use video merge fields to automatically insert relevant data from your CRM or email platform into your videos, such as the prospect’s name, company, industry, and more. This way, you can create one video and send it to hundreds or thousands of prospects, without losing the personal touch.
Demo
You can use Hippo Video to create engaging and informative product demos that can showcase your product’s features, benefits, and value proposition. You can use video flows to choose from various demo templates, such as overview, walkthrough, comparison, and more, and customize them to fit your product and message. You can also use screen recording, mark-up tools, and annotations to highlight important information and guide your viewers through your product. You can also add interactive elements, such as calls to action, polls, forms, and more, to drive engagement and conversions.
Testimonial
You can use Hippo Video to collect and share authentic and powerful customer testimonials that can boost your social proof, credibility, and trust. You can use guest recording to invite your happy customers to record and share their feedback and experience with your product or service, without requiring them to download or install anything. You can also use video flows to choose from various testimonial templates, such as case study, success story, review, and more, and customize them to fit your brand and message. You can also edit and enhance your testimonials with quick and pro edit, and add elements, such as logos, subtitles, music, and more.
Training
You can use Hippo Video to create effective and engaging training videos that can help you educate and empower your customers, employees, or partners. You can use video flows to choose from various training templates, such as tutorial, how-to, FAQ, and more, and customize them to fit your topic and message. You can also use screen recording, mark-up tools, and annotations to demonstrate and explain your topic in a clear and concise way. You can also add interactive elements, such as quizzes, surveys, forms, and more, to test and reinforce your viewers’ learning and retention.
These are just some of the examples of how you can use Hippo Video for different video marketing use cases and scenarios. You can also use Hippo Video for other purposes, such as:
Customer success
You can use Hippo Video to create personalized and proactive videos that can help you engage and retain your customers, reduce churn, and increase loyalty and advocacy. You can use video flows to choose from various customer success templates, such as welcome, check-in, upsell, cross-sell, renewal, and more, and customize them to fit your customer and message. You can also use video personalization to add dynamic elements, such as the customer’s name, company, usage, and more, to your videos, to make them more relevant and impactful.
Customer support
You can use Hippo Video to create helpful and human videos that can help you resolve customer issues faster and enhance customer satisfaction. You can use video flows to choose from various customer support templates, such as troubleshooting, resolution, feedback, and more, and customize them to fit your customer and message. You can also use screen recording, mark-up tools, and annotations to show and tell your customer how to solve their problem, instead of writing long and complex text instructions.
Sales enablement
You can use Hippo Video to create engaging and on-demand sales enablement content that can help you ramp up your sales teams faster and set them up for success. You can use video flows to choose from various sales enablement templates, such as product overview, pitch deck, objection handling, and more, and customize them to fit your product and message. You can also use video analytics to measure and optimize your sales enablement content performance, and see how it impacts your sales outcomes.
Best practices and tips for using Hippo Video effectively
Hippo Video is a powerful and easy-to-use video platform that can help you create and share amazing videos for your video marketing strategy. However, to get the most out of Hippo Video, you need to follow some best practices and tips that can help you improve your video quality, engagement, and results. Here are some of the best practices and tips for using Hippo Video effectively:
- Plan your video content before you create it. Before you start creating your video, you should have a clear idea of what you want to achieve, who you want to reach, and what you want to say. You should also do some research on your topic, audience, and competitors, and find out what kind of videos they are watching, liking, and sharing. This will help you craft a video that is relevant, engaging, and unique.
- Choose the right video format and template for your goal and message. Hippo Video offers a variety of video formats and templates that you can use for different video marketing use cases and scenarios. You should choose the one that best suits your goal and message, and customize it to fit your brand and style. For example, if you want to create a product demo, you can use the walkthrough template, which allows you to showcase your product’s features and benefits in a step-by-step manner. If you want to create a testimonial, you can use the case study template, which allows you to tell a success story of your customer using your product or service.
- Optimize your video quality and performance. Hippo Video helps you create high-quality and high-performance videos with its advanced features and tools. However, you should also follow some best practices and tips to optimize your video quality and performance, such as:
- Use a good camera, microphone, and lighting. You should use a camera that can record HD videos, a microphone that can capture clear audio, and a lighting that can illuminate your face and background. You can also use Hippo Video’s AI avatars, which can generate lifelike and high-quality videos with AI presenters, without the need for any equipment or editing.
- Use a catchy title, thumbnail, and description. You should use a title, thumbnail, and description that can capture your audience’s attention and interest, and entice them to watch your video. You should also use keywords and phrases that are relevant to your topic and audience, and optimize them for SEO and discoverability. You can also use Hippo Video’s AI script generator, which can generate video scripts instantly with AI, based on best practices and proven formulas.
- Use a clear and concise script and structure. You should use a script and structure that can deliver your message in a clear and concise way, and avoid unnecessary or irrelevant information. You should also use a hook, a body, and a conclusion, and follow the AIDA (Attention, Interest, Desire, Action) model, to guide your viewers through your video and persuade them to take action. You can also use Hippo Video’s video flows, which can fast-track video recording with ready-made templates, based on various scenarios and objectives.
- Use video personalization and interactivity. You should use video personalization and interactivity to make your videos more relevant and impactful to your audience, and drive engagement and conversions. You can use Hippo Video’s video personalization feature, which allows you to add dynamic elements, such as the recipient’s name, company, website, image, audio, and more, to your videos. You can also use Hippo Video’s interactive elements, such as calls to action, polls, forms, and more, to encourage your viewers to interact with your videos and take action.
- Distribute your videos across multiple channels and platforms. Hippo Video allows you to share your videos across multiple channels and platforms, such as email, social media, website, blog, and more. You should distribute your videos to the channels and platforms where your audience is most active and receptive, and tailor your videos to fit the format and style of each channel and platform. For example, if you want to share your video on email, you can use Hippo Video’s video email feature, which allows you to send personalized video emails from your favorite email platforms, such as Gmail, Outlook, and more. If you want to share your video on social media, you can use Hippo Video’s social media integrations, which allow you to export and share your videos to your favorite social media platforms, such as YouTube, Facebook, Twitter, and more.
- Measure and optimize your video marketing performance. Hippo Video provides you with comprehensive and actionable insights into how your videos are performing across different channels and platforms. You should measure and optimize your video marketing performance, based on the metrics and goals that matter to you, such as views, watch time, engagement, click-through rate, conversion rate, and more. You should also use Hippo Video’s webhooks, Facebook Pixel, and Google Analytics integrations, to track and attribute your video results, and see how they impact your business outcomes. You should also test and experiment with different video formats, templates, elements, and strategies, and see what works best for you and your audience.
By following these best practices and tips, you can create and execute a successful video marketing strategy that can transform your video marketing results and help you achieve your business goals.
Conclusion
To conclude, Hippo Video is a video platform that can help you create and share personalized videos for your video marketing strategy. Hippo Video has a range of features and benefits, such as AI avatars, AI script generator, video flows, video personalization, video distribution, and video analytics. Hippo Video can also be used for different video marketing use cases and scenarios, such as prospecting, demo, testimonial, training, and more. By following the best practices and tips for using Hippo Video effectively, you can transform your video marketing results and achieve your business goals.